Glass half full...
A handful of months ago we had a job come through our hallways that called for a simple concept, simple execution and no budget. Hedrick Smith, an Emmy Award winning producer, was doing an exposé on the state of our nation's water: Poisoned Waters. After watching some of the rough cuts his team had put together, we decided that focusing on how water was affecting the viewers directly was the best way to promote the program.
Drinking water was highlighted because there was this sense of intrusion and violation when you thought about what specifically was in the this water that you were putting into your body. We kept the color scheme simple: black and white. That's the reality of the subject matter.
Glass half full... of what?
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